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		Market Your Business

		Marketing Messages Most owners of small businesses have limited resources to spend on marketing. It takes time, money and a lot of sweat to effectively reach existing customers and potential clients on a regularly scheduled basis. Focus upon your core business functions and the goods and services you provide. Do what you do best. Let us do the rest. Today, more than ever, you need marketing materials that'll sell your message and present your products and services in a visually appealing method to your audience. It's all about creating impressions, and constant touches. Our creative marketing ideas are always inventive, using stunning graphics and persuasive messages in the most appropriate media for the job in hand – including direct mail marketing, email, web sites, literature and exhibition panels. Direct response design and copywriting Relational databases Three-dimensional pieces Premium programs Fulfillment Database management Brand Management: "Rise above the Clutter" It's getting more difficult to build strong brands, because of shrinking marketing budgets and an explosion in the number of brands as well as in ways of communicating them. To rise above the clutter, a company must go beyond intuition and turn to a more rigorous, fact-based analysis of the effectiveness of its brands. To deliver them, marketing must develop new skills and obtain help from other departments, including product development, operations, and customer service. The McKinsey Quarterly "Better Branding", August 10th, 2004
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	Grow Your Business
	Strategies for Growth How Can Our Products and Services Help Your Business ? As your business grows, so does the need to stay in front of your customers on a consistent basis. As with most small businesses, this can be an expensive and time consuming task. Personalized marketing touches to encourage purchase or business referral is an essential building block to a growing business. Remind customers and prospects about the benefits of your product or service. Establish and maintain your distinct identity. Enhance your reputation. Encourage existing customers to buy more of what you sell. Attract new customers and replace lost ones. Slowly build sales to boost your bottom line. Promote your business to customers, investors and others Identify Your Market Concentrating efforts on one or a few key market segments - target marketing - gets the most return from small investments. There are two methods used to segment a market: Geographical Segmentation - Specializing in serving the needs of customers in a particular geographical area. Customer Segmentation - Identifying those people most likely to buy the product or service and targeting those groups. Timing is everything...with our service, you can plan campaigns in advance, or just send one at a time. Whatever is easiest for you. Or if you prefer, you can let us do the work for you, suggesting a marketing campaign custom designed for your businesses products and services. Timing Your Message
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	Monitor Effectiveness
	Evaluate Your Success E-mail marketing is one of the most effective ways to keep in touch with customers. It is generally cost-effective, and if done properly, can help build brand awareness and loyalty. At a typical cost of only a few cents per message, it's a bargain compared to traditional direct mail at $1 or more per piece. In addition, response rates on e-mail marketing are strong, ranging from five to 35% depending on the industry and format. Response rates for traditional mail averages in the 1-3% range. One of the benefits of email marketing is the demographic information that customers provide when signing up for your email newsletter. Discovering who your customers really are – age, gender, income and special interests, for example – can help you target your products and services to their needs. With our v-remote® monitoring feature, you can track your individual campaigns success and return-on-investment by accessing your campaigns Once you've sent your marketing message, how do measure the success of the individual mailing or campaign? One sale, two...or? Evaluating the success of your marketing efforts is vital to understanding if what your doing is working . Most small businesses use a shotgun approach to marketing that is difficult to track or measure effectiveness of the dollars spent.