E-mail marketing is
one of the most effective ways to keep in touch with customers.
It is generally cost-effective, and if done properly, can help
build brand awareness and loyalty. At a typical cost of only a
few cents per message, it's a bargain compared to traditional
direct mail at $1 or more per piece. In addition, response rates
on e-mail marketing are strong, ranging from five to 35%
depending on the industry and format. Response rates for
traditional mail averages in the 1-3% range.
One of the benefits of email marketing is the demographic
information that customers provide when signing up for your
email newsletter. Discovering who your customers really are
– age, gender, income and special interests, for example –
can help you target your products and services to their